Del Frisco’s Grille

Brand: Del Frisco’s Grille

Category: Food / Restaurant

Project: Brand activation and influencer program development

Target: Influencers / Content creators / Media personalities

Date Events Were Executed: January 13, 2019 and April 2nd, 2019

Concept: Under the concept of “celebrating life in restaurants”, we created an elevated culinary experience with a selected group of exclusive influencers, lifestyle bloggers and content creators with a robust editorial and social media reach, discovering the epicurean weekend brunch and lunch menu for Del Frisco’s Grille powered by our gastronomy lifestyle division Exquisitamente.

Results:

• Management of 2 brand activations at the Santa Monica restaurant branch with 50 guests in attendance
• Directed the menu brunch and lunch presentation
• Designed the food brand display by working together with the decorator
• Directed the photographer to ensure the correct moment of the event were captured
• Designed the e-vite and secured a list of attendees
• Designed the printed menus
• Designed and executed a social media campaign focusing on the content that was created during the events

Video 1: Influencer Lunch 

Video 2: Influencer Lunch 

Video 3: Influencer Lunch

Video 4: Influencer Lunch

Photo: Influencer Brunch Recap