Brand: Delta Airlines
Category: Transportation / Airline
Project: Brand activation and editorial publishing
Target: US Hispanic, Spanish dominant
Strategic Parter: Negocios Magazine
Strategy: We created a publishing partnership for Delta Airlines focused on the US Hispanic market nationwide with national printed and online publication in Spanish, Negocios Magazine featuring the top executive, Nicolás Ferri, Delta’s vice president of sales for Latin America.
Results:
- Secured the main cover, cover story, advertising, brand activation and customized cover release event for the June-July, 2015 issue – Special Edition: Los Angeles
- Distribution: Los Angeles and Miami markets
- Circulation: 2,500 complimentary prints
- Database: Corporate
- Digital: Online +10,000 subscribers and social media +20,000 followers
- Traffic Readers: +3,000 daily
- Exposure Time: 2 months
- Executed a brand activation as exclusive category sponsor of the cover event release on July-August, 2015 for the Los Angeles market
- Secured the venue, production, gourmet and beverage tasting for 120 exclusive attendants, targeting many of Southern California’s top businesses by invitation only
- Secured branded logo on event signage, acknowledgement and official presentation of framed cover from podium, networking-meet-and-greet and presented a corporate video by Delta to our exclusive guest attendants
- Created and distributed a branded e-vite to a database with over 1,000 recipients in the US and LatAm
- Secured a two page editorial-photo-recap of the event in the following print issue of Negocios Magazine
- Created a product placement with banners, printed promotional material and merchandising during the event
Photo: Event Recap
Online: Negocios Magazine
