Brand: Global Gift Foundation USA
Category: Non-profit organization
Project: Brand activation for supporter brands
Target: Affluent general market / US Hispanic
Strategic Partners: Affluent Hispanic Philanthropies and Exquisitamente
Location: Los Angeles / Beverly Hills / Hollywood / Miami
Concepts: Galas / Luncheons / Speakers panels / Art auctions / VIP dinners
Strategy: Since 2016 Branding is Social formed a philanthropic partnership with Global Gift Foundation USA and has worked alongside brands in an effort to elevate their return on investment benefiting other organizations such as Eva Longoria Foundation, Ricky Martin Foundation, InClusion ClubHouse, Latinas in Tech, Dr. Theodore T. Alexander Jr. Science Center School, Department of Children and Family Services, Children’s Hospital Los Angeles, Lynwood Educational Foundation, Lynwood Unified School District, Operation Smile, Duerme Tranquilo, El Arte de los Sueños, Mothers 2 Mothers, Crescendo con la Música, among others.
Initiatives: The Global Gift Gala Los Angeles, The Global Gift Gala Miami, Women’s Empowerment Luncheon & Speakers Panel, Wish Special Needs Family Prom, The Enchanted Forest & Special Needs Family Prom, Wonderland of Hope: Toy Drive, Wonderland of Hope: Adopt a Family Charity Lunch and Let’s Dance, A Night of Latin Flavor and Art Meets Philanthropy.
Brands: AltaMed Health Corporation, AR Video Productions, Bodegas Puente de Rus, Brooke, Wilder Atelier, Chago Tortas Ahogadas, Del Frisco’s Grille, Eddie Sakaki Photography & Video, El Coraloense, El Paisa Colombian Restaurant, Foreo Beauty & Wellness, Gloria’s Restaurant & Bar, La Huasteca Mexican Restaurant, Maddalena Wines, Mascarpone Cheesecake, MyIntent Project, New York Life, Puesto Mexican Artisan Kitchen & Bar, Rocco Donna Professional Hair Care, Salacia Salts, San Antonio Winery, Stella Rosa Wines, Soluna Events Floral Decor, Studio Arhoj Ceramic & Design Studio, Sunglass Museum, Sweet Flour Cake Design, Vinos y Viñedos Actuales, Vino Contraste Continental,,Vino Estación Porvenir, William Kidston Photography, among others.
Results: The initiatives have generated significant media attention which was beneficial in driving exposure of brand participation and their corporate social responsibility outreach efforts.
Photo 1: 2020 Wonderland of Hope Recap
Photo 2: 2019 The Global Gift Gala Miami Recap
Photo 3: 2019 Women’s Empowerment Forum Recap
Photo 4: 2018 The Global Gift Gala Miami Recap
Photo 5: 2018 Women’s Empowerment Luncheon Los Angeles Recap
Photo 6: 2017 The Global Gift Gala Miami Recap
Photo 7: 2017 Women’s Empowerment Luncheon San Francisco Recap
Photo 8: 2016 LA Women’s Empowerment Luncheon Recap
Photo 9: 2016 LA Global Gift Initiative Recap