Brand: Tapatio Hot Sauce
Category: Food
Project: 50th Anniversary public relations campaign and influencer program development
Target: English and Spanish Media
Results:
Media Coverage:
Video 1: Despierta America / Univision
Video 2: Good Day LA / Interview / Fox 11
Video 3: Good Day LA / Kitchen / Fox 11
Video 4: Eyewitnes News / ABC 7
Video 5: Noticiero 52 Los Angeles / Telemundo
Video 6: Noticiero 20 San Diego / Telemundo
Video 7: Noticiero 62 / Estrella TV
Video 8: Acceso Total / Telemundo
Video 9: Food Beast
Online News: Yahoo! News
Online News: California News Times
Influencer / Public figure coverage:
Food Beast / @foodbeast IG / Reach 1.4M
Food Beast / @yungfoodbeast TikTok / Reach 699.8K
Eddie Zamora / @yumyumfoodie / Reach 178K
Chef Katsuji Tanabe / @katsujitanabe / Reach 77.7K
Jennifer Yu / @misspiggieeats / Reach 60.5K
Chef Chris Valdes / @chefchrisvaldes / Reach 52.2K
Chef Aaron Perez / @mr.vakaofficial / Reach 47.5K
Norma Simmons / @eatwithnorma / Reach 22.3K