Tapatío Hot Sauce

Brand: Tapatio Hot Sauce

Category: Food

Project: 50th Anniversary public relations campaign and influencer program development

Target: English and Spanish Media 

Results:

• Wrote (1) press release about 50th anniversary celebration featuring comedian Gabriel “Fluffy” Iglesias and celebrity chefs video series
• Distributed press release to food press, local and national media for both English and Spanish coverage
• Curated a list of social media influencers for Tapatio Hot Sauce to mail media kits
• Pitched and secured stories on Tapatio’s 50th anniversary campaign
• Assisted in booking interviews with media for Tapatio CEO Luis Saavedra

Media Coverage:

Video 1: Despierta America / Univision

Video 2: Good Day LA / Interview / Fox 11

Video 3: Good Day LA / Kitchen / Fox 11

Video 4: Eyewitnes News / ABC 7

Video 5: Noticiero 52 Los Angeles / Telemundo

Video 6: Noticiero 20 San Diego / Telemundo

Video 7: Noticiero 62 / Estrella TV

Video 8: Acceso Total / Telemundo

Video 9: Food Beast

Online News: Yahoo! News

Online News: California News Times

Influencer / Public figure coverage:

Food Beast / @foodbeast  IG / Reach 1.4M

Food Beast / @yungfoodbeast  TikTok / Reach 699.8K

Eddie Zamora / @yumyumfoodie / Reach 178K 

Chef Katsuji Tanabe / @katsujitanabe / Reach 77.7K

Jennifer Yu / @misspiggieeats / Reach 60.5K

Chef Chris Valdes / @chefchrisvaldes / Reach 52.2K

Chef Aaron Perez / @mr.vakaofficial / Reach 47.5K

Norma Simmons / @eatwithnorma / Reach 22.3K