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Brand: Ford Latino
Category: Automotive / Community program
Project: Brand activation and initiative development
Initiative: Abróchate por Amor (Buckle Up for Love) 2021
Target: US hispanic families
Strategic Partners: Affluent Hispanic Philanthropies and Veritas Training Academy
Media Partner: Long Beach Home + Living
Location: Santa Fe Springs, California
Concept: Presented as a customized on-site and online activation campaign for the Ford Motor Company’s award wining national initiative “Abróchate por Amor” (Buckle-up for Love), with a purpose of raising awareness of the use of safety belts in cars. The educational session offered members of the community a family oriented event, which served as a purpose to take the pledge for themselves and those they love in the previous days to Labor Day celebration.
Strategy: Ford Motor Company and it’s life changing campaign as well as Veritas Training Academy got an exclusive spotlight with a strategic marketing and promotional branding in front of a high population of community members in the City of Santa Fe Springs, California, where we received the support from community leaders, government officials and law enforcement serving as ambassadors passing on this important message. Fashion model and actress Abia Ailleen joined the initiative as social media correspondent and presented a digital challenge promoting the use of safety belts to her audience.
Results:
Video: Abróchate por Amor Recap 2021
Brand: Ford Latino
Category: Automotive / Community program
Project: Brand activation and initiative development
Initiative: Abróchate por Amor (Buckle Up for Love) 2020
Target: Influencers / media / community representatives
Strategic Partners: Affluent Hispanic Philanthropies and Chago Tortas Ahogadas
Location: Chago Tortas Ahogadas in Montebello, California
Concept: Presented as a customized on-site and online activation campaign for the Ford Motor Company’s award wining national initiative “Abróchate por Amor” (Buckle Up for Love) in co-branding with Affluent Hispanic Philanthropies and Chago Tortas Ahogadas, with a purpose of raising awareness of the use of safety belts in cars. The educational session offered the invited guests a family oriented initiative, which served as a purpose to take the pledge for themselves and those they love in the previous days to thanksgiving and holiday celebrations.
Strategy: Ford Motor Company it’s life changing campaign and Chago Tortas Ahogadas got an exclusive spotlight with a strategic marketing and promotional branding in front of a population of community members in the City of Montebello, California, where we received the support from community leaders, government officials and law enforcement serving as ambassadors passing on this important message. During the event Ford Motor Company honored the Montebello Police Department as First Responders by giving them an appreciation plaque and a gift certificate for a catering service from Chago Tortas Ahogadas.
Results:
Photo: Abróchate por Amor Recap 2020
Video: Abróchate por Amor Recap 2020
Brand: Ford Latino
Category: Automotive / Community program
Project: Brand activation and initiative development
Initiative: Abróchate por Amor (Buckle Up for Love) 2018
Target: US hispanic families
Strategic Partners: Uptown Whittier Improvement Association and City of Whittier
Location: Whittier, California
Concept: Presented as a customized on-site and online activation campaign for the Ford Motor Company’s award wining national initiative “Abróchate por Amor” (Buckle-up for Love), with a purpose of raising awareness of the use of safety belts in cars. The educational session offered members of the community a family oriented event, which served as a purpose to take the pledge for themselves and those they love in the previous days to thanksgiving and holiday celebrations.
Strategy: Ford Motor Company it’s life changing campaign got an exclusive spotlight with a strategic marketing and promotional branding in front of a high population of community members in the City of Whittier, California, where we received the support from community leaders, government officials and law enforcement serving as ambassadors passing on this important message.
Results:
