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Hornitos Tequila

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Brand: Hornitos Tequila

Category: Beverage

Products: Hornitos Plata and Hornitos Black Barrel

Project: Brand activation and influential marketing

Target: US Hispanic, Spanish dominant, 25-49

Strategic Partners: Hispanicize and Hispanic Kitchen

Co-Branding: Del Frisco’s Grille Santa Monica

Format: Cocktail demo by Hornitos in food pairing by Del Frisco’s Grille Santa Monica, followed by a pairing tasting

Product Displays: Cocktail / Food Demo Stage and Food / Bar Tasting

Restaurant Tasting: 75 pieces of each recipe. 150 total pieces

Assignment: We managed the relationship with the brand by executing the following tasks:

  • Served as liaison between all Hispanicize teams and the brand which received all necessary food demonstration communication
  • Identified a local chef/brand ambassador to facilitate food demonstration
  • Provided experiential showcase check list
  • Managed recipe preparation pre-production
  • Coordinated demo kitchen set-up
  • Produced live cooking demonstration
  • Hosted tasting area for food demonstration attendees
  • Directed branded food photography and video


Online Social Execution:

  • Campaign Period: Two (2) weeks planned around Hispanicize LA event (October, 2018)
  • Target: US Hispanic, Spanish Dominant, 25-49
  • KPIs: Traffic (link clicks) : 10s video views
  • Objective: Illustrate Hornitos brand as part of a menu for family gatherings and pairing with easy Latino-themed appetizers and dishes. Recipe prep and cocktail ideas. Grow the US spirits audience by showcasing a live experience on the Hispanic Kitchen platform and generate video views



  • Fully designed Live recipe prep and video development by Hispanic Kitchen team
  • Presentation of Live recipe demo (40 Minutes) during event with 800+ attendees which included food samples and cocktails happy hour featured bartender preparing signature drinks with Hornitos tequila 
  • 7.2K video views + engagement
  • Guaranteed performance and Facebook audience growth


Video: Facebook Live


Photo: Experiential Showcase Recap