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La Lechera Sweetened Condensed Milk

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Brand: La Lechera Sweetened Condensed Milk

Category: Food

Product: Nestlé La Lechera Sweetened Condensed Milk

Project: Brand activation and influential marketing

Target: US Hispanic, Spanish dominant, 25-49

Strategic Parters: Hispanicize and Hispanic Kitchen

Format: Cooking demo followed by a tasting

Product Displays: Cooking Demo Stage and Dessert Bar Tasting

Catering Tasting: 50 pieces of each recipe. 200 total pieces

Assignment: We managed the relationship with the brand by executing the following tasks:

  • Served as liaison between all Hispanicize teams and the brand which received all necessary food demonstration communication
  • Identified a local chef / brand ambassador to facilitate food demonstration
  • Provided experiential showcase check list
  • Managed recipe preparation pre-production
  • Coordinated demo kitchen set-up
  • Produced live cooking demonstration
  • Hosted tasting area for food demonstration attendees
  • Directed branded food photography and video


Online Social Execution:

  • Campaign Period: 1 Month; Ongoing
  • Target: US Hispanic, Spanish Dominant, 25-49
  • KPIs: Traffic (link clicks) :10s video views
  • Objetive: Grow the US Audience on the newly launched food platform and generate :10s video views



  • Generated over 100,00 new page likes
  • 24.2 Million views
  • 40K Reactions
  • Guaranteed performance and Facebook audience growth


Video: Facebook Live


Photo: Experiential Showcase Recap