Brand: Lincoln Motor Company
Category: Automotive
Project: Brand activation and editorial publishing
Target: US Hispanic, Spanish dominant
Strategic Parter: Negocios Magazine
Strategy: Created a publishing partnership for Lincoln Motor Company focused on the US Hispanic market nationwide with national printed and online publication in Spanish, Negocios Magazine for the release of their campaign “This is my Luxury” featuring the all-new 2016 Lincoln MKX
Results:
- Secured a robust editorial, brand activation as well as producing and managing a customized story release event for the January-February, 2016 issue – Special Edition: Los Angeles
- Distribution: Los Angeles and Miami markets
- Circulation: 2,500 complimentary prints
- Database: Corporate
- Digital: Online +10,000 subscribers and social media +20,000 followers
- Traffic Readers: +3,000 daily
- Exposure Time: 2 months
- Executed a brand activation as exclusive category sponsor of the magazine event release on January-February, 2016 for the Los Angeles market
- Secured the venue, gourmet and beverage tasting for 80 exclusive attendants targeting many of Southern California’s top businesses by invitation only
- Secured branded logo on event signage, acknowledgement and official presentation of framed cover from podium, networking-meet-and-greet and presented a corporate video by Lincoln to our exclusive guest attendants
- Created and distributed a branded e-vite to a database with over 1,000 recipients in the US and LatAm
- Secured a two page editorial-photo-recap of the event in the following print issue of Negocios Magazine
- Created a product placement with banners, printed promotional material and merchandising during the event
Online: Negocios Magazine
