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Home / Maggi

Brand: Maggi

Category: Food

Project: Brand activation and influential marketing

Target: Hispanicize / Hispanic Kitchen audience

Strategic Parters: Hispanicize and Hispanic Kitchen


  • Coordinated logistics showcase management for Maggi’s brand activation inside Hispanic Kitchen, during Hispanicize LA 2019
  • Executed the production coordination with HMG Media staff for Live Facebook broadcast
  • Managed the logistic coordination of food demonstration rundown / script based on brand talking points
  • Spearheaded the strategic product brand display coordination in Hispanic Kitchen experiential area including all marketing and promotional material provided by participating brand
  • Led the direction of hotel kitchen staff for participating brand in-house recipe preparation
  • Coordinated with hotel staff for distributing of food sample to attendees
  • Secured Celebrity Chef Ingrid Hoffmann as talent for 30 minutes for Maggi’s showcase
  • Secured one social media post by Celebrity Chef Ingrid Hoffman promoting her cooking demo with Maggi


Video: Facebook Live


Photo: Experiential Showcase Recap