Brand: Hornitos Tequila
Category: Beverage
Products: Hornitos Plata and Hornitos Black Barrel
Project: Brand activation and influential marketing
Target: US Hispanic, Spanish dominant, 25-49
Strategic Partners: Hispanicize and Hispanic Kitchen
Co-Branding: Del Frisco’s Grille Santa Monica
Format: Cocktail demo by Hornitos in food pairing by Del Frisco’s Grille Santa Monica, followed by a pairing tasting
Product Displays: Cocktail / Food Demo Stage and Food / Bar Tasting
Restaurant Tasting: 75 pieces of each recipe. 150 total pieces
Assignment: We managed the relationship with the brand by executing the following tasks:
- Served as liaison between all Hispanicize teams and the brand which received all necessary food demonstration communication
- Identified a local chef/brand ambassador to facilitate food demonstration
- Provided experiential showcase check list
- Managed recipe preparation pre-production
- Coordinated demo kitchen set-up
- Produced live cooking demonstration
- Hosted tasting area for food demonstration attendees
- Directed branded food photography and video
Online Social Execution:
- Campaign Period: Two (2) weeks planned around Hispanicize LA event (October, 2018)
- Target: US Hispanic, Spanish Dominant, 25-49
- KPIs: Traffic (link clicks) : 10s video views
- Objective: Illustrate Hornitos brand as part of a menu for family gatherings and pairing with easy Latino-themed appetizers and dishes. Recipe prep and cocktail ideas. Grow the US spirits audience by showcasing a live experience on the Hispanic Kitchen platform and generate video views
Results:
- Fully designed Live recipe prep and video development by Hispanic Kitchen team
- Presentation of Live recipe demo (40 Minutes) during event with 800+ attendees which included food samples and cocktails happy hour featured bartender preparing signature drinks with Hornitos tequila
- 7.2K video views + engagement
- Guaranteed performance and Facebook audience growth
Video: Facebook Live
Photo: Experiential Showcase Recap
