Brand: Maggi
Category: Food
Project: Brand activation and influential marketing
Target: Hispanicize / Hispanic Kitchen audience
Strategic Parters: Hispanicize and Hispanic Kitchen
Results:
- Coordinated logistics showcase management for Maggi’s brand activation inside Hispanic Kitchen, during Hispanicize LA 2019
- Executed the production coordination with HMG Media staff for Live Facebook broadcast
- Managed the logistic coordination of food demonstration rundown / script based on brand talking points
- Spearheaded the strategic product brand display coordination in Hispanic Kitchen experiential area including all marketing and promotional material provided by participating brand
- Led the direction of hotel kitchen staff for participating brand in-house recipe preparation
- Coordinated with hotel staff for distributing of food sample to attendees
- Secured Celebrity Chef Ingrid Hoffmann as talent for 30 minutes for Maggi’s showcase
- Secured one social media post by Celebrity Chef Ingrid Hoffman promoting her cooking demo with Maggi
Video: Facebook Live
Photo: Experiential Showcase Recap
