Brand: La Lechera Sweetened Condensed Milk
Category: Food
Product: Nestlé La Lechera Sweetened Condensed Milk
Project: Brand activation and influential marketing
Target: US Hispanic, Spanish dominant, 25-49
Strategic Parters: Hispanicize and Hispanic Kitchen
Format: Cooking demo followed by a tasting
Product Displays: Cooking Demo Stage and Dessert Bar Tasting
Catering Tasting: 50 pieces of each recipe. 200 total pieces
Assignment: We managed the relationship with the brand by executing the following tasks:
- Served as liaison between all Hispanicize teams and the brand which received all necessary food demonstration communication
- Identified a local chef / brand ambassador to facilitate food demonstration
- Provided experiential showcase check list
- Managed recipe preparation pre-production
- Coordinated demo kitchen set-up
- Produced live cooking demonstration
- Hosted tasting area for food demonstration attendees
- Directed branded food photography and video
Online Social Execution:
- Campaign Period: 1 Month; Ongoing
- Target: US Hispanic, Spanish Dominant, 25-49
- KPIs: Traffic (link clicks) :10s video views
- Objetive: Grow the US Audience on the newly launched food platform and generate :10s video views
Results:
- Generated over 100,00 new page likes
- 24.2 Million views
- 103K Shares
- 40K Reactions
- Guaranteed performance and Facebook audience growth
Video: Facebook Live
Photo: Experiential Showcase Recap
