Brand: Rocco Donna Professional
Category: Haircare
Project: Brand activation
Target: Affluent general market / US Hispanic
Strategic Parter: Global Gift Foundation USA
Concept: Global Gift Foundation USA proudly presented the second Los Angeles Women’s Empowerment Luncheon & Speakers Panel featuring Honorary Chair Eva Longoria Bastón, which took place at Yardbird Southern Table & Bar on May 10, 2018.
Strategy: Branding is Social formed a philanthropic partnership with Global Gift Foundation USA and work alongside Rocco Donna Professional in an effort to elevate their return on investment.
Results:
- The initiative generated significant media attention which was beneficial in driving exposure of Rocco Donna Professional’s participation and their corporate social responsibility outreach efforts
- Total media impressions: 114,063,961
- Total ad value: $342,191.85
The posts that Eva Longoria posted for a this event had the following statistics:
- Between 1.1 million – 1.4 million Impressions (this is the total number of times her post has been seen)
- Between 926K 1.1 million Reach (this is the number of unique accounts that saw her post)
- Between 67.1K – 91.3K Engagement (this is the number of likes and comments on the post)
- In addition, the approximate value a corporation / brand would have to pay for a sponsored ad post, ranges from $50K $600K US
Benefits Rocco Donna Professional received the day of the event:
- Brand placement: Presence and naming in select media activities, logo on select collateral materials: e-vite, program, multi-media presentations, print ads if applicable, mention by event host / Global Gift Foundation USA founder. Ad space in official event program – 1 page (digital program), opportunity to provide a raffle Item, Leonardo Rocco had the opportunity to go on stage and selected the raffle winner(s). Leonardo Rocco appearance at the red carpet
- Online: Social media activation, “Thank You” from Global Gift Foundation USA promoted the agreement through out the year (min 4 mentions 1 Facebook, 2 Instagram, 1 Twitter). Link to company website from Global Gift Foundation USA website
- Media coverage: Rocco Donna Professional was mentioned in press release sent out by Global Gift Foundation USA
Online: Event Description
Photo: Event Recap
